Monday, February 15, 2010

pork pie with personality

I'm currently eating a Pork Farms Original pork pie, which was wrapped in a wrapper to which was affixed a sticky label which contains these words:

"Remove from fridge; wait 15 agonisingly long minutes; eat. Not suitable for home freezing."

I like it when the small print conveys a sense of personality.

As I always say, it's somebody's job to write the words that appear on food packaging. I feel an obligation to make their job worthwhile by reading what they have written.

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